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Influence: How social media influencers are shaping our digital future

Influence: How social media influencers are shaping our digital future (EPUB ebook)

By McCorquodale, Sara

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperform...ing traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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ISBN 9781472971999
Published 5 Sep 2019
Publisher Bloomsbury Publishing PLC
Available in EPUB format
Software Adobe Ebook Compatible Devices
Language en

Full details for this title

ISBN-13 9781472971999
Stock Available
Status Wheelers ePlatform
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Business
Released 5 Sep 2019
Publication Country United Kingdom United Kingdom
Format EPUB ebook
Author(s) By McCorquodale, Sara
Category Economics, Finance, Business, Industry
Sales & Marketing
Sales & Marketing: Advertising
Computing and Information Technology
Social & Legal Aspects of Computing
Number of Pages 224
Dimensions Not specified
Dewey Code 658.872019
Weight Not specified - defaults to 0g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet marketing - Psychological aspects, Influence Psychology
NBS Text Sales & Marketing
ONIX Text General/trade