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              Books published by McGraw-Hill Education - Europe

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              Case Files Psychiatry, Sixth Edition
                

              Case Files Psychiatry, Sixth Edition (Trade Paperback / Paperback)

              By Toy, Eugene C.; Klamen, Debra L.

              • RRP: $114.99
              • $114.99
              • Pub Date
                9 Oct 20

              Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Realistic patient cases help sharpen your clinical decision-making skills The 60 cases in C...ase Files: Psychiatry feature realistic clinical scenarios designed to help you enhance and hone your clinical decision-making skills. Each case includes an easy-to-understand discussion correlated to key concepts, definitions of key terms, clinical pearls, and Board-style review questions to reinforce learning. The format allows you to review a patient vignette and then explore/examine the case in a contextual, application-based manner. The book is ideal for both quick-access and slow and careful study.
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              ISBN 9781260468731
              Released AU 9 Oct 2020
              Publisher McGraw-Hill Education - Europe
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 9 Oct 2020
              View details for this title
              Case Files Family Medicine 5th Edition
                

              Case Files Family Medicine 5th Edition (Trade Paperback / Paperback)

              By Toy, Eugene C.; Briscoe, Donald; Britton, Bruce S.; Heidelbaugh, Joel John

              • RRP: $117.99
              • $117.99
              • Pub Date
                9 Oct 20

              Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Realistic patient cases to help sharpen clinical decision-making skills The 60 cases in Cas...e Files: Family Medicine feature realistic clinical scenarios designed to help you enhance and hone your clinical decision-making skills. Each case includes an easy-to-understand discussion correlated to key concepts, definitions of key terms, clinical pearls, and Board-style review questions to reinforce learning. The format allows you to review a patient vignette and then explore/examine the case in a contextual, application-based manner. The book is ideal for both quick-access and slow and careful study.
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              ISBN 9781260468595
              Released AU 9 Oct 2020
              Publisher McGraw-Hill Education - Europe
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 9 Oct 2020
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              The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
                

              The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (Hardback)

              By Schein, Michael

              • RRP: $53.50
              • $53.50
              • Pub Date
                3 Nov 20

              Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging--and those who have perfected the art and science of hype are coming out ...on top. Imagine if you could generate and leverage hype with such mastery--only for good purposes, like legitimate business success. You can! In The Hype Handbook, marketing guru Michael Schein provides 12 fundamental strategies for creating and leveraging hype for good. This truly unique guide breaks the concept of hype down into a simple set of objective strategies, skills, and techniques. Schein combines stories from the world's most effective hype artists--like American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk--with the latest research in psychology, sociology and neuroscience. Regardless of your temperament, budget, background, or level of natural ability, The Hype Handbook delivers everything you need to apply the most powerful tool of persuasion for personal and business success.
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              ISBN 9781260470130
              Released AU 3 Nov 2020
              Publisher McGraw-Hill Education - Europe
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 3 Nov 2020
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