Books » Publisher » Xana Publishing
By Laird, Curt G.
The Culture Key explores the idea that entrepreneurs and investors in frontier and emerging markets struggle not because they lack business acumen, but because they do not develop intercultural intelligence. This book unpacks the underlying cultural principles that govern busines ...
Add to Basket
Unlock the key to building successful businesses in challenging international markets. Why do so many investors fail in frontier and emerging markets? How can entrepreneurs increase their odds of success in developing economies? In The Culture Key, Curt Laird explores the idea th ...
Subscribe now to be the first to hear about specials and upcoming releases.
Copyright © 2019 Wheelers Books
· All rights reserved