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In the newly revised version of 'The Sourcebook of Magic', readers can discover the basic 77 NLP patterns for transformational magic, sorted into key categories.
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The civil trial of Moran vs Moran was sensational for what it revealed about the Moran family, how the media reacted and how the public became greedy for more of the Morans. This is the story of Doug Moran and his family, and the eventual trial.
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Since before the dawn of history, people have been telling stories to each other and to themselves. Thus stories are at the root of human experience. This volume describes empirical investigations by Jerome Bruner, Wallace Chafe, David Olson, and others on the relationship betwee...n stories and cognition. Using philosophical, linguistic, anthropological, and psychological perspectives on narrative, the contributors provide a definitive, highly diversified portrait of human cognition.
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A systemic functional linguistics study that analyses how a wide range of modalities, other than language, make and communicate meaning. It analyses the meaning making potential of not only language, but modalities like laughter, music, colour, and architectural spaces.
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The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and exter...nal changes and pressures.
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This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered inclu...de: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies
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Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful expe...riences for consumers.
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Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Pierce, and others, allows for creation of a case-oriented model of ...brand versus product, and of medium compared with message. Using a critical, Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims resolution of complex societal dilemmas. Rooted in the literature of public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from administrative/regulatory process in support of law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.
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An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents gene...ral tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hebert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas.
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Presents the first sustained inquiry into the relationship between Canadian literature and globalisation. This book tracks developments in literature and its study from Canada's centennial (1967) to its time, and examines how work, of its time, in transnational studies provides f...resh insights in the study of Canadian literature.
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