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            Advertising: strategy, creativity and media
             

            Advertising: strategy, creativity and media (Paperback)

            By Fill, Chris; Hughes, Graham; De Francesco, Scott

            • RRP: $123.99
            • $94.50
            • Save $29.49
            • Not Available

            This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

            ISBN 9780273760894
            Released AU 28 Sep 2012
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Not currently available
            View details for this title
            Web Marketing For Dummies
             

            Web Marketing For Dummies (Paperback, 3rd Revised edition)

            By Zimmerman, Jan

            • RRP: $38.99
            • $35.09
            • Save $3.90
            • Temporarily out of stock

            Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge.

            ISBN 9781118065167
            Released AU 9 Dec 2011
            Publisher John Wiley & Sons Inc
            Interest Age 14+ years
            Availability
            Title is temporarily out of stock
            View details for this title
            Consumer Behavior

            Consumer Behavior (Paperback, 2nd edition)

            By Solomon, Michael R.; Bennett, Rebekah Russell; Previte, Jo

            Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte,... University of Queensland.
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            ISBN 9781442507302
            Published AU 15 Sep 2009
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Availability and pricing is uncertain (no recent updates from publisher)
            View details for this title
            Marketing Management

            Marketing Management (Hardback)

            By Kotler, Philip; Keller, Kevin Lane; Burton, Suzan

            • RRP: $155.99
            • $155.99
            • Available At Publisher

            This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton f...rom Macquarie University, Australia.
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            ISBN 9780733994180
            Published AU 11 Nov 2008
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Showing available at publisher; usually ships 7-14 working days
            View details for this title
            Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months

            Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months (Paperback, 2nd edition, Contains 1 Paperback and 1 Digital online)

            By Zikmund, William G.; Ward, Steve; Winzar, Hume; Lowe, Ben; Babin, Barry J.

            • RRP: $147.99
            • $147.99
            • In Stock At Publisher

            Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

            ISBN 9780170183345
            Published AU 16 Aug 2010
            Publisher Cengage Learning Australia
            Interest Age 19+ years
            Availability
            In stock at publisher; ships 6-12 working days
            View details for this title
            PP0742 International Marketing and Operations Management

            PP0742 International Marketing and Operations Management (Paperback, New edition)

            By Wright, Nevan; Huenerberg, Reinhard

            ISBN 9780170218108
            Published AU 16 Aug 2011
            Publisher Cengage Learning Australia
            Interest Age 19+ years
            Availability
            Availability and pricing is uncertain (no recent updates from publisher)
            View details for this title
            101 Ways to Build a Successful Network Marketing Business
             

            101 Ways to Build a Successful Network Marketing Business (Paperback)

            By Griffiths, Andrew; Toms, Wayne

            • RRP: $24.99
            • $24.99
            • To Order/ Indent titles

            The concept of network marketing is simple and sound - build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high profits from their network marketing businesses, but others fall by the wayside. This boo...k presents readers with tips on how to succeed at network marketing.
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            ISBN 9781741149593
            Published AU 1 Apr 2008
            Publisher Allen & Unwin
            Interest Age General Audience
            Availability
            Indent title (sourced internationally), usually ships 4-6 weeks post release/order
            View details for this title
            Social Marketing: Good Intentions

            Social Marketing: Good Intentions (Paperback)

            By Webster, Cynthia M.; Carter, Leanne M.; D'Alesandro, Steve; Gray, David

            • RRP: $106.99
            • $106.99
            • Available At Publisher

            The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. AUtrhor from QUT

            ISBN 9780734611321
            Published AU 30 Jun 2013
            Publisher Tilde Publishing
            Interest Age 19+ years
            Availability
            Showing available at publisher; usually ships 7-14 working days
            View details for this title
            Integrated Marketing Communications: Asia Pacific Edition with Student Resource Access 12 Months
             

            Integrated Marketing Communications: Asia Pacific Edition with Student Resource Access 12 Months (Paperback, 3rd edition, Contains 1 Paperback and 1 Digital online)

            By Chitty, William; Barker, Nigel; Chitty, Bill; Valos, Michael; Shimp, Terence A.

            • RRP: $154.99
            • $154.99
            • In Stock At Publisher

            This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment

            ISBN 9780170191548
            Published AU 14 Nov 2011
            Publisher Cengage Learning Australia
            Interest Age 19+ years
            Availability
            In stock at publisher; ships 6-12 working days
            View details for this title
            101 Ways to Market Your Business
             

            101 Ways to Market Your Business (Trade Paperback / Paperback, New title)

            By Griffiths, Andrew

            • RRP: $24.99
            • $22.50
            • Save $2.49
            • To Order/ Indent titles

            Contains tried and tested marketing techniques that allow your company to achieve dramatic improvements without investing huge amounts of time and money. This work presents marketing suggestions that show readers how to realise the full potential of their business, find and keep ...new customers, and increase the loyalty of the customers you have.
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            ISBN 9781741750058
            Published AU 1 Aug 2006
            Publisher Allen & Unwin
            Interest Age General Audience
            Series 101 . . .
            Availability
            Indent title (sourced internationally), usually ships 4-6 weeks post release/order
            View details for this title
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