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            Advertising: strategy, creativity and media
             

            Advertising: strategy, creativity and media (Paperback)

            By Fill, Chris; Hughes, Graham; De Francesco, Scott

            • RRP: $123.99
            • $94.50
            • Save $29.49
            • To Order/ Indent titles

            This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

            ISBN 9780273760894
            Released AU 28 Sep 2012
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
            View details for this title
            Web Marketing for Dummies (R), 3rd Edition
             

            Web Marketing for Dummies (R), 3rd Edition (Paperback, 3rd Revised edition)

            By Zimmerman, Jan

            • RRP: $38.99
            • $35.09
            • Save $3.90
            • Temporarily out of stock

            Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge.

            ISBN 9781118065167
            Released AU 9 Dec 2011
            Publisher John Wiley & Sons Inc
            Interest Age 14+ years
            Availability
            Title is temporarily out of stock
            View details for this title
            Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams
             

            Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams (Trade Paperback / Paperback)

            By Stanley, Colleen

            • RRP: $41.99
            • $31.49
            • Save $10.50
            • Pub Date
              1 Nov 20

            Serial complainers, no accountability finger-pointers, or learning-resistant laggards--these culture killers can cost a sales team more than being weak in the hard skills of selling. Learn how emotional intelligence and the developing critical soft skills required for relationshi...p-building outperform yet more sales technology and fad techniques.
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            ISBN 9781400217724
            Released AU 1 Nov 2020
            Publisher HarperCollins
            Interest Age General Audience
            Availability
            Available for pre-order, ships once released
            View details for this title
            Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness
              

            Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness (Trade Paperback / Paperback)

            By Kelly, Dr Simon; Johnston, Dr Paul; Danheiser, Stacey

            • RRP: $109.50
            • $109.50
            • Pub Date
              3 Dec 20

            Presents original research documenting the size and nature of the 'sea of sameness' consumers face, and delivers a framework to help organizations rise above it, differentiate themselves, and deliver value.

            ISBN 9781789664829
            Released AU 3 Dec 2020
            Publisher Kogan Page Ltd
            Interest Age 16+ years
            Availability
            Available for pre-order, ships once internationally released 3 Dec 2020
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            Consumer Behavior

            Consumer Behavior (Paperback, 2nd edition)

            By Solomon, Michael R.; Bennett, Rebekah Russell; Previte, Jo

            Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte,... University of Queensland.
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            ISBN 9781442507302
            Published AU 15 Sep 2009
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Availability and pricing is uncertain (no recent updates from publisher)
            View details for this title
            Marketing Management

            Marketing Management (Hardback)

            By Kotler, Philip; Keller, Kevin Lane; Burton, Suzan

            • RRP: $155.99
            • $155.99
            • Available At Publisher

            This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton f...rom Macquarie University, Australia.
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            ISBN 9780733994180
            Published AU 11 Nov 2008
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Showing available at publisher; usually ships 7-14 working days
            View details for this title
            PP0742 International Marketing and Operations Management

            PP0742 International Marketing and Operations Management (Paperback, New edition)

            By Wright, Nevan; Huenerberg, Reinhard

            ISBN 9780170218108
            Published AU 16 Aug 2011
            Publisher Cengage Learning Australia
            Interest Age 19+ years
            Availability
            Availability and pricing is uncertain (no recent updates from publisher)
            View details for this title
            Aust Ed Management of Sales Force

            Aust Ed Management of Sales Force (Paperback, Australian e.)

            By Stanton, William

            • RRP: $114.99
            • $114.99
            • Temporarily out of stock

            Takes a practical hands-on and how to do it approach to sales management. Concepts are clearly explained and complex sales management material has been presented in an accessible style to assist student understanding. This text is the ideal learning tool for both vocational and u...niversity courses with a practical focus.
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            ISBN 9780074704875
            Published AU 7 Oct 1998
            Publisher McGraw-Hill Education - Europe
            Interest Age 19+ years
            Availability
            Title is temporarily out of stock
            View details for this title
            Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months

            Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months (Paperback, 2nd edition, Contains 1 Paperback and 1 Digital online)

            By Lowe, Ben; Winzar, Hume; D'Alessandro, Steve; Babin, Barry; Zikmund, William

            • RRP: $147.99
            • $147.99
            • In Stock At Publisher

            Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

            ISBN 9780170183345
            Published AU 16 Aug 2010
            Publisher Cengage Learning Australia
            Interest Age 19+ years
            Availability
            In stock at publisher; delivery usually 15-20 working days due to covid19 delays
            View details for this title
            Integrated Marketing Communications: Asia Pacific Edition with Student Resource Access 12 Months
             

            Integrated Marketing Communications: Asia Pacific Edition with Student Resource Access 12 Months (Paperback, 3rd edition, Contains 1 Paperback and 1 Digital online)

            By Shimp, Terence; Barker, Nigel; Chitty, Bill ); Valos, Michael

            • RRP: $154.99
            • $154.99
            • In Stock At Publisher

            This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment

            ISBN 9780170191548
            Published AU 14 Nov 2011
            Publisher Cengage Learning Australia
            Interest Age 19+ years
            Availability
            In stock at publisher; delivery usually 15-20 working days due to covid19 delays
            View details for this title
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