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            The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
             

            The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (Hardback)

            By Ott, Adrian C.

            • RRP: $41.00
            • $34.99
            • Save $6.01
            • Out Of Print

            Explores the economics of time and attention, helping companies understand the Time-Value Tradeoffs and Time-graphics of their customers. This title argues that time and technology have changed the competitive landscape and that smart companies must use them as strategic weapons.

            ISBN 9780061798610
            Released AU 1 Aug 2010
            Publisher HarperCollins Publishers
            Interest Age General Audience
            Availability
            Out of print
            View details for this title
            Advertising: strategy, creativity and media
             

            Advertising: strategy, creativity and media (Paperback)

            By Fill, Chris; Hughes, Graham; De Francesco, Scott

            • RRP: $123.99
            • $94.50
            • Save $29.49
            • Not Available

            This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

            ISBN 9780273760894
            Released AU 28 Sep 2012
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Not currently available
            View details for this title
            Digital Marketing for Businesses in easy steps
             

            Digital Marketing for Businesses in easy steps (Paperback, 2nd edition)

            By Smith, Jon

            • RRP: $27.99
            • $27.99
            • Pub Date
              31 Jan 20

            Online Marketing for Small Businesses in easy steps, 2nd edition guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer bas...e. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.
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            ISBN 9781840788631
            Released AU 31 Jan 2020
            Publisher Woodslane Pty Ltd
            Interest Age General Audience
            Series In Easy Steps
            Availability
            Available for pre-order, ships once released
            View details for this title
            The Business of the 21st Century

            The Business of the 21st Century (Trade Paperback / Paperback)

            By Kiyosaki, Robert

            • RRP: $32.99
            • $32.99
            • To Order/ Indent titles

            In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an id...eal avenue through which to learn basic business and sales skills... and earn money.
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            ISBN 9781612680637
            Released AU 21 May 2019
            Publisher Plata Publishing
            Interest Age General Audience
            Availability
            Indent title (sourced internationally), usually ships 4-6 weeks post release/order
            View details for this title
            Digital Trust: Social Media Strategies to Increase Trust and Engage Customers
             

            Digital Trust: Social Media Strategies to Increase Trust and Engage Customers (Hardback)

            By Connolly, Barry

            • RRP: $39.99
            • $29.99
            • Save $10.00
            • Pub Date
              28 Apr 20

            Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial environment, meaning current str...ategic models and branding practices are quickly becoming outdated and ineffectual. With greater corporate transparency, consumer empowerment and online activism come new commercial opportunities and pitfalls. Exploring both the positives and negatives, Digital Trust outlines the ways in which SMEs and e-SMEs can successfully and authentically engage within social media communities to influence their brand trust and reputation. Developed from the author's research, Digital Trust proposes new strategic models to create and reinforce consumer trust as well as build corporate value through social media platforms. The book provides an overview of how organizations can use these platforms to conduct their own research into increasing trust and engagement, with specific industry considerations taken into account, as well as explores the growing impact of e-currencies on businesses.
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            ISBN 9781472961341
            Released AU 28 Apr 2020
            Publisher Bloomsbury Publishing PLC
            Interest Age General Audience
            Availability
            Available for pre-order, ships once released
            View details for this title
            Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities

            Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities (Hardback, Special ed.)

            By Surdak, Christopher

            • RRP: $49.99
            • $37.49
            • Save $12.50
            • Temporarily out of stock

            Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, this title examines the forces behind the explosive growth in data and reveals how the companies are responding to this challenge.

            ISBN 9780814433744
            Released AU 8 Nov 2019
            Publisher HarperCollins
            Interest Age General Audience
            Series Agency/Distributed
            Availability
            Title is temporarily out of stock
            View details for this title
            Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
             

            Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits (Trade Paperback / Paperback)

            By Diaz-Ortiz, Claire; Foreword by Miller, Donald

            • RRP: $29.99
            • $22.49
            • Save $7.50
            • Pub Date
              31 Jan 20

            Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

            ISBN 9781400214969
            Released AU 31 Jan 2020
            Publisher HarperCollins
            Interest Age General Audience
            Availability
            Available for pre-order, ships once released
            View details for this title
            Twitter Marketing For Dummies
             

            Twitter Marketing For Dummies (Paperback, 2nd Edition)

            By Lacy, Kyle

            • RRP: $38.99
            • $38.99
            • Temporarily out of stock

            Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities.

            ISBN 9780470930571
            Released AU 11 Mar 2011
            Publisher John Wiley & Sons Australia Lt
            Interest Age 14+ years
            Availability
            Title is temporarily out of stock
            View details for this title
            Web Marketing For Dummies
             

            Web Marketing For Dummies (Paperback, 3rd Revised edition)

            By Zimmerman, Jan

            • RRP: $38.99
            • $35.09
            • Save $3.90
            • Temporarily out of stock

            Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge.

            ISBN 9781118065167
            Released AU 9 Dec 2011
            Publisher John Wiley & Sons Inc
            Interest Age 14+ years
            Availability
            Title is temporarily out of stock
            View details for this title
            Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
             

            Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Hardback, Special ed.)

            By Westergaard, Nick

            • RRP: $40.99
            • $32.79
            • Save $8.20
            • Internationally sourced

            Shattering the myth that only big brands can do big things, this book will help you: demystify digital marketing: do more with less; build a strong brand with something to say; find inspiration in unexpected places; create relevant and engaging content and promote it via Twitter,... Facebook, and other channels; and more.
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            ISBN 9780814437315
            Released AU 1 Nov 2019
            Publisher HarperCollins
            Interest Age General Audience
            Series Agency/Distributed
            Availability
            Internationally sourced (OOS locally); ships 6-12 working days
            View details for this title
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