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              Books by Sara McCorquodale

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              Influence: How Social Media Influencers are Shaping Our Digital Future

              Influence: How Social Media Influencers are Shaping Our Digital Future (Paperback)

              By McCorquodale, Sara

              • RRP: $29.99
              • $22.49
              • Save $7.50
              • In Stock At Publisher

              Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Des...pite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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              ISBN 9781472978219
              Released AU 15 Oct 2019
              Publisher Bloomsbury Publishing PLC
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Influence: How social media influencers are shaping our digital future
               

              Influence: How social media influencers are shaping our digital future (Hardback)

              By McCorquodale, Sara

              • RRP: $58.79
              • $58.79
              • No availability locally

              A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

              ISBN 9781472971913
              Released AU 15 Oct 2019
              Publisher Bloomsbury Publishing PLC
              Interest Age General Audience
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
              Influence: How social media influencers are shaping our digital future
                

              Influence: How social media influencers are shaping our digital future (Trade Paperback / Paperback)

              By McCorquodale, Sara

              • RRP: $29.83
              • $29.83
              • Pub Date
                23 Jul 20

              Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. De...spite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
              Read more

              ISBN 9781472979568
              Released AU 23 Jul 2020
              Publisher Bloomsbury Publishing PLC
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 28 Jan 2021
              View details for this title
              Influence: How social media influencers are shaping our digital future
               

              Influence: How social media influencers are shaping our digital future (EPUB ebook)

              By McCorquodale, Sara

              A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

              ISBN 9781472971999
              Available in EPUB
              Software Adobe Ebook Compatible Devices
              Language en
              Released AU 5 Sep 2019
              Publisher Bloomsbury Publishing PLC
              Interest Age General Audience
              View details for this title
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