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              Books by Sara McCorquodale

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              Influence: How Social Media Influencers are Shaping Our Digital Future
               

              Influence: How Social Media Influencers are Shaping Our Digital Future (Paperback)

              By McCorquodale, Sara

              • RRP: $29.99
              • $22.49
              • Save $7.50
              • In Stock At Publisher

              Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Des...pite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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              ISBN 9781472978219
              Released AU 15 Oct 2019
              Publisher Bloomsbury Publishing PLC
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Influence: How Social Media Influencers are Shaping Our Digital Future
               

              Influence: How Social Media Influencers are Shaping Our Digital Future (Hardback)

              By McCorquodale, Sara

              • Imp. $57.99
              • $46.39
              • Save $11.60
              • No availability locally

              Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over GBP10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online gro...wth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyses its problems and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online. Readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success. All of this will be presented alongside take-aways that will instantly improve readers' own work in the digital space. In addition, thanks to Sara's independent analysis of influencer media and marketing, they will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.
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              ISBN 9781472971913
              Released AU 15 Oct 2019
              Publisher Bloomsbury Publishing PLC
              Interest Age General Audience
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
              Influence: How social media influencers are shaping our digital future
               

              Influence: How social media influencers are shaping our digital future (EPUB ebook)

              By McCorquodale, Sara

              Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despi...te their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
              Read more

              ISBN 9781472971999
              Available in EPUB
              Software Adobe Ebook Compatible Devices
              Language en
              Released AU 5 Sep 2019
              Publisher Bloomsbury Publishing PLC
              Interest Age General Audience
              View details for this title
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