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              Books by Walter R. Paczkowski

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              Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

              Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing (Hardback)

              By Paczkowski, Walter R.

              • RRP: $231.00
              • $231.00
              • In Stock At Publisher

              The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that product, comes from data. Specifically, it comes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get th...e number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of basic principles for pricing, especially about elasticities which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of the statistical modeling so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.
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              ISBN 9781138036758
              Released AU 2 Jul 2018
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

              Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing (Paperback)

              By Paczkowski, Walter R.

              • RRP: $62.99
              • $62.99
              • In Stock At Publisher

              The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that product, comes from data. Specifically, it comes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get th...e number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of basic principles for pricing, especially about elasticities which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of the statistical modeling so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.
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              ISBN 9781138623934
              Released AU 2 Jul 2018
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Deep Data Analytics for New Product Development
               

              Deep Data Analytics for New Product Development (Hardback)

              By Paczkowski, Walter R.

              • RRP: $242.00
              • $242.00
              • Pub Date
                31 Mar 20

              This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to e...ffectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are two-fold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.
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              ISBN 9780367077754
              Released AU 31 Mar 2020
              Publisher Taylor & Francis Ltd
              Interest Age 16+ years
              Availability
              Available for pre-order, ships once released
              View details for this title
              Deep Data Analytics for New Product Development
               

              Deep Data Analytics for New Product Development (Paperback)

              By Paczkowski, Walter R.

              • RRP: $73.99
              • $73.99
              • Pub Date
                31 Mar 20

              This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to e...ffectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are two-fold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.
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              ISBN 9780367077761
              Released AU 31 Mar 2020
              Publisher Taylor & Francis Ltd
              Interest Age 16+ years
              Availability
              Available for pre-order, ships once released
              View details for this title
              Market Data Analysis Using Jmp
                

              Market Data Analysis Using Jmp (Trade Paperback / Paperback)

              By Paczkowski, Walter R.

              • RRP: $156.50
              • $156.50
              • In Stock US

              With the powerful interactive and visual functionality of JMP, you can dynamically analyze market data to transform it into actionable and useful information with clear, concise, and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book b...ecause it has a specific application focus: market data analysis. A working knowledge of JMP will help you turn your market data into vital knowledge that will help you succeed in a highly competitive, fast-moving, and dynamic business world. This book can be used as a stand-alone resource for working professionals, or as a supplement to a business school course in market data research. Anyone who works with market data will benefit from reading and studying this book, then using JMP to apply the dynamic analytical concepts to their market data. After reading this book, you will be able to quickly and effortlessly use JMP to: prepare market data for analysis use and interpret sophisticated statistical methods build choice models estimate regression models to turn data into useful and actionable information Market Data Analysis Using JMP will teach you how to use dynamic graphics to illustrate your market data analysis and explore the vast possibilities that your data can offer!
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              ISBN 9781629604084
              Released AU 5 Feb 2018
              Publisher SAS Institute
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Market Data Analysis Using JMP (Hardcover edition)
                

              Market Data Analysis Using JMP (Hardcover edition) (Hardback)

              By Paczkowski, Walter R.

              • RRP: $201.99
              • $201.99
              • In Stock US

              With the powerful interactive and visual functionality of JMP, you can dynamically analyze market data to transform it into actionable and useful information with clear, concise, and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book b...ecause it has a specific application focus: market data analysis. A working knowledge of JMP will help you turn your market data into vital knowledge that will help you succeed in a highly competitive, fast-moving, and dynamic business world. This book can be used as a stand-alone resource for working professionals, or as a supplement to a business school course in market data research. Anyone who works with market data will benefit from reading and studying this book, then using JMP to apply the dynamic analytical concepts to their market data. After reading this book, you will be able to quickly and effortlessly use JMP to: prepare market data for analysis use and interpret sophisticated statistical methods build choice models estimate regression models to turn data into useful and actionable information Market Data Analysis Using JMP will teach you how to use dynamic graphics to illustrate your market data analysis and explore the vast possibilities that your data can offer!
              Read more

              ISBN 9781642955170
              Released AU 23 Aug 2019
              Publisher SAS Institute
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Total 6 jump to: go