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              Books by Michael Schein

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              Liquid Perishable Hazardous
               

              Liquid Perishable Hazardous (Trade Paperback / Paperback)

              By Schein, Michael

              • RRP: $35.50
              • $27.24
              • Save $8.26
              • In Stock US

              Poems of experience; poems of wonder. Poems of flow, of nothing, of quiet. This isn't the poem; this is the commercial message brought to you by the poison dart frogs of Amazon. I too dislike it, but I wrote it and lived it all my life, sweated over every word and rejected sixtee...n to sixty-four for each word embraced between the covers so dammit, here they are & you could watch Netflix or play angry birds instead.
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              ISBN 9781074635268
              Released AU 9 Sep 2019
              Publisher Independently Published
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-14 working days
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              The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
                

              The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (Hardback)

              By Schein, Michael

              • RRP: $54.49
              • $54.49
              • Pub Date
                3 Nov 20

              Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging--and those who have perfected the art and science of hype are coming out ...on top. Imagine if you could generate and leverage hype with such mastery--only for good purposes, like legitimate business success. You can! In The Hype Handbook, marketing guru Michael Schein provides 12 fundamental strategies for creating and leveraging hype for good. This truly unique guide breaks the concept of hype down into a simple set of objective strategies, skills, and techniques. Schein combines stories from the world's most effective hype artists--like American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk--with the latest research in psychology, sociology and neuroscience. Regardless of your temperament, budget, background, or level of natural ability, The Hype Handbook delivers everything you need to apply the most powerful tool of persuasion for personal and business success.
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              ISBN 9781260470130
              Released AU 3 Nov 2020
              Publisher McGraw-Hill Education - Europe
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 3 Nov 2020
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              Bones Beneath Our Feet
                

              Bones Beneath Our Feet (Trade Paperback / Paperback)

              By Schein, Michael

              • RRP: $33.50
              • $32.98
              • Save $0.52
              • Not Available Locally

              A historical novel of Puget Sound --Cover.

              ISBN 9781934733653
              Released AU 1 Jul 2011
              Publisher Bennett & Hastings Publishing
              Interest Age General Audience
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
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