Books » Author » Ruth A. Schmidt
Edited by Oldfield, Brenda; Schmidt, Ruth A.; Clarke, Ian; Kirkup, Malcolm A.; Hart, Cathy
These case studies are written for students of retailing or those newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems with practical solutions. The case studies have clear learning objectives.
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By Schmidt, Ruth A.; Wright, Helen
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
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