Wheelers Books
Groundchange: The Story of Trade Aid

Groundchange: The Story of Trade Aid (Paperback)

By Blundell, Sally

The local Trade Aid store has become a ubiquitous feature in the New Zealand high street. Its story, however, is the largely untold history of the founders of Trade Aid, New Zealand couple Vi and Richard Cottrell, who travelled to India to work with Tibetan refugees in the 1970s.... It also covers the development of fair trade, the rise of political activism in this country and the establishment of a business model now respected across the globe. Groundchange traces Trade Aid from its inception as a small idealistic enterprise that aimed to provide market access to the world's poor, to a group of 28 shops throughout New Zealand that has engaged thousands of New Zealanders as staff, volunteers and customers. This movement has changed the lives of farmers and artisans in poor, often remote regions throughout the developing world. In shining a light on this vital chapter of New Zealand history this book explores the development of a home-grown trading model based on long-term partnership, fairness, transparency and commitment. Such a model appears to make little business sense, but has succeeded in empowering farmer and artisan co-operatives to break free from a generational cycle of poverty to fulfill goals that they, and not some foreign authority, have determined for themselves and their communities.
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ISBN 9781877517488
Published AU 1 Jan 2013
Publisher Potton & Burton
Format Paperback
Availability and pricing is uncertain (no recent updates from publisher)

Full details for this title

ISBN-13 9781877517488
Stock Out of stock
Status Availability and pricing is uncertain (no recent updates from publisher)
Publisher Potton & Burton
Imprint Potton & Burton
Published 1 Jan 2013
Publication Country New Zealand New Zealand
Format Paperback
Author(s) By Blundell, Sally
Category History Of Specific Institutions
International Trade
Business & Management
NZ, Maori & Pasifika
New Zealand & Related
Number of Pages 156
Dimensions Width: 170mm
Height: 240mm
Dewey Code 338.919301724
Weight Not specified - defaults to 600g
Interest Age General Audience
Reading Age General Audience
Library of Congress Trade Aid (Organisation: NZ) - History, Developing countries - Commerce - New Zealand - History
NBS Text Management & Business: General
ONIX Text General/trade