By Ibbotson, TobyBy Chong, Peng
Nowadays, the sales range of goods spans across the world. It is not difficult for us to drink Russian vodka in New Zealand or taste fruits from Brazil in Japan. Packaging exists everywhere. It exists on the shelves in supermarkets, in our fridges, cabinets, gifts, and cosmetics;... even some fruits of farms need packaging. However, with today's environmental issues becoming increasingly prominent, reducing waste, saving energy, and improving sustainability of the overall products and creating green packaging have become hot topics in the packaging industry. So how do designers find ecological ways to design packaging strategies that protect the product while ensuring that the packaging is more sustainable and not harmful for environment? Contemporary designers are finding unique and multi-functional ways to manipulate materials, structures and uses to make packaging recyclable, biodegradable, and reusable. More than 100 brilliant ideas from all over the world are showcased in this book, which are presented in insightful detail with glorious full-color photography throughout. This book will inspire both design creativity and reveal ways to help counter significant environmental issues facing the world today.Read more
There are no reviews for this title.
Tony Ibbotson has a career spanning more than 25 years. He has worked across the globe, moving through countries as diverse as Japan, United States, the United Kingdom, and Australia. In that time he has worked with some of the largest multinational companies, including Mars, Walkers, Diageo, and Unilever. In 2005 Tony started The Creative Method, an agency built on the philosophy of big ideas and stellar execution. Its clients include Smirnoff Vodka, Johnnie Walker, Baileys, Suntory, Campari, Wild Turkey, Skyy Vodka, Unilever, Coca-Cola, and PepsiCo. Peng Chong is the art director of Pesign Design. He develops innovative designs, which ensure that the branding and packaging of a product has ecological foresightedness as well as aesthetic appeal. His works have won multiple international awards, including the Red Dot Design Award and World Star Packaging Awards. In 2014, he won the Pentawards Packaging Design Award: Food-Platinum Award (the top award in the food packaging design industry).
Subscribe now to be the first to hear about specials and upcoming releases.
Copyright © 2020 Wheelers Books
· All rights reserved