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Influence: How social media influencers are shaping our digital future
  

Influence: How social media influencers are shaping our digital future (Trade Paperback / Paperback)

By McCorquodale, Sara

  • RRP: $29.50
  • $23.60
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  • Pub Date
    23 Jul 20

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. De...spite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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ISBN 9781472979568
Released AU 23 Jul 2020
Publisher Bloomsbury Publishing PLC
Format Trade Paperback/Paperback
Alternate Format(s) View All (3 other possible title(s) available)
Availability
Available for pre-order, ships once internationally released 28 Jan 2021

Full details for this title

ISBN-13 9781472979568
Stock Release date is 23 July 2020
Status Available for pre-order, ships once internationally released 28 Jan 2021
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Business
Released 23 Jul 2020
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By McCorquodale, Sara
Category E-Commerce
Sales & Marketing
Sales & Marketing: Advertising
Internet
Social & Legal Aspects of Computing
Number of Pages 224
Dimensions Width: 129mm
Height: 198mm
Dewey Code 658.872
Weight Not specified - defaults to 600g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet marketing, Social media, Influence Psychology
ONIX Text General/trade

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