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Influence: How Social Media Influencers are Shaping Our Digital Future
 

Influence: How Social Media Influencers are Shaping Our Digital Future (Paperback)

By McCorquodale, Sara

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Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Des...pite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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ISBN 9781472978219
Released AU 15 Oct 2019
Publisher Bloomsbury Publishing PLC
Format Paperback
Alternate Format(s) View All (2 other possible title(s) available)
Availability
In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9781472978219
Stock Ready to ship - Less than 10 items
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Business
Released 15 Oct 2019
Publication Country United Kingdom United Kingdom
Format Paperback
Author(s) By McCorquodale, Sara
Category E-Commerce
Sales & Marketing: Advertising
Internet
Social & Legal Aspects of Computing
Number of Pages 224
Dimensions Width: 156mm
Height: 234mm
Dewey Code Not specified
Weight Not specified - defaults to 600g
Interest Age General Audience
Reading Age General Audience
NBS Text Computing: Consumer Books ('Technical Trade')
ONIX Text General/trade

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