Wheelers Books
Influence: How social media influencers are shaping our digital future

Influence: How social media influencers are shaping our digital future (Hardback)

By McCorquodale, Sara

  • RRP: $58.25
  • $58.25
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Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over GBP10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online gro...wth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyses its problems and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online. Readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success. All of this will be presented alongside take-aways that will instantly improve readers' own work in the digital space. In addition, thanks to Sara's independent analysis of influencer media and marketing, they will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.
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ISBN 9781472971913
Released AU 15 Oct 2019
Publisher Bloomsbury Publishing PLC
Format Hardback
Alternate Format(s) View All (3 other possible title(s) available)
Internationally sourced; usually ships 2-3 weeks

Full details for this title

ISBN-13 9781472971913
Stock Available
Status Internationally sourced; usually ships 2-3 weeks
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Business
Released 15 Oct 2019
Publication Country United Kingdom United Kingdom
Format Hardback
Author(s) By McCorquodale, Sara
Category E-Commerce
Sales & Marketing
Sales & Marketing: Advertising
Social & Legal Aspects of Computing
Number of Pages 224
Dimensions Width: 156mm
Height: 234mm
Dewey Code 658.872019
Weight 522g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet marketing - Psychological aspects, Influence Psychology
NBS Text Sales & Marketing
ONIX Text General/trade