By Kerr, James
The All Blacks are the world's most successful sporting outfit, undefeated in over 75 per cent of their international matches over the last 100 years. In other arenas, there have been commanding sides that swept all before them, like the West Indies cricket team of the 1980s with... their fearsome battery of fast bowlers, or the Hungarian football team who introduced a sophisticated new passing game and famously thrashed England 7-1 in Budapest in 1954. But what makes the All-Blacks different is their supremacy for decade after decade - their sheer consistency, longevity and sustained dominance. So, what is the secret of their success? And what can we - as individuals, companies and teams - learn from them? Whatever field we are in, how can we play like All Blacks? Legacy looks at the values, principles, rituals and beliefs that propel this team to such extraordinary heights - and how the reader can adapt and apply these to their own lives, businesses and teams.Read more
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James Kerr is a best-selling author, award winning creative director and brand consultant and advises leading companies - and the leaders of those companies - on brand, identity, advertising, internal communications and transformational culture change. He is the bestselling author of The Alphabet of the Human Heart and a former captain of the Waihi School 'Under Six Stone' rugby team.
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