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A Social History of Contemporary Democratic Media

A Social History of Contemporary Democratic Media (Trade Paperback / Paperback)

By Drew, Jesse

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The last few decades have helped dispel the myth that media should remain driven by high-end professionals and market share. This book puts forward the concept of communications from below in contrast to the globalization from above that characterizes many new developments in int...ernational organization and media practices. By examining the social and technological roots that influence current media evolution, Drew allows readers to understand not only the Youtubes and Facebooks of today, but to anticipate the trajectory of the technologies to come. Beginning with a look at the inherent weaknesses of the U.S. broadcasting model of mass media, Drew outlines the early 1960s and 1970s experiments in grassroots media, where artists and activists began to re-engineer electronic technologies to target local communities and underserved audiences. From these local projects emerged national and international communications projects, creating production models, social networks and citizen expectations that would challenge traditional means of electronic media and cultural production. Drew's perspective puts the social and cultural use of the user at the center, not the particular media form. Thus the structure of the book focuses on the local, the national, and the global desire for communications, regardless of the means.
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ISBN 9781138888258
Released AU 24 Apr 2015
Publisher Taylor & Francis Ltd
Format Trade Paperback/Paperback
Alternate Format(s) View All (1 other possible title(s) available)
Series Routledge Research in Cultural and Media Studies
Indent title (internationally sourced), usually ships 4-6 weeks

Full details for this title

ISBN-13 9781138888258
Stock Available
Status Indent title (internationally sourced), usually ships 4-6 weeks
Publisher Taylor & Francis Ltd
Imprint Routledge
Released 24 Apr 2015
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Drew, Jesse
Series Routledge Research in Cultural and Media Studies
Category Media Studies
Cultural Studies
Number of Pages 224
Dimensions Width: 152mm
Height: 229mm
Spine: 13mm
Dewey Code 302.231
Weight 340g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress HISTORY / Social History, Citizen journalism, Social media, Digital media, Local mass media
NBS Text Communication & Media
ONIX Text College/higher education