Wheelers Books
Selling Outside the Square: Creative Ideas to Help YOU Make More Sales

Selling Outside the Square: Creative Ideas to Help YOU Make More Sales (Trade Paperback / Paperback)

By Boog, Bob

  • RRP: $25.50
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  • In Stock US

Many books on selling offer the same advice: set realistic goals, work hard and do the right thing. Other books are more motivational and some just have the words rich or millionaire in them. In Selling Outside the Square, author Bob Boog asked himself this question: What causes ...a customer to want to buy something in the first place? While looking for the answer to that question, he discovered that researchers believe that most people use 12 powerful psychological triggers as a shortcut to making a buying decision. These triggers help us on a psychological level but could they also be exploited by a shrewd salesperson to enable him or her to better sell more products? In this interesting book, Boog identifies the current, largest buying population in America and Europe and unlocks their inner thoughts and core beliefs. He then describes how to utilize the 12 psychological triggers to sell to them and adds more than 12 additional field-tested marketing tips. There is also an interesting and informative chapter on creative problem solving. Entertaining, inventive, lively and embellished with a bit of humor, Selling Outside the Square is a surprisingly genuine yet timely book that you'll want your entire sales staff to read!
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ISBN 9780966613070
Released AU 16 Dec 2012
Publisher T H S International
Format Trade Paperback/Paperback
Internationally sourced; ships 6-12 working days

Full details for this title

ISBN-13 9780966613070
Stock Available
Status Internationally sourced; ships 6-12 working days
Publisher T H S International
Imprint T H S International
Released 16 Dec 2012
Publication Country United States United States
Format Trade Paperback/Paperback
Author(s) By Boog, Bob
Category Sales & Marketing Management
Number of Pages 122
Dimensions Width: 152mm
Height: 229mm
Spine: 7mm
Dewey Code Not specified
Weight 172g
Interest Age General Audience
Reading Age General Audience
NBS Text Sales & Marketing
ONIX Text General/trade