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Billion Dollar Burger: Inside Big Tech's Race for the Future of Food

Billion Dollar Burger: Inside Big Tech's Race for the Future of Food (Trade Paperback / Paperback)

By Purdy, Chase

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The animal agriculture business is a billion-dollar industry, but with populations spiraling out of control, natural resources under increasing pressure and large-scale agricultural operations pumping a disturbing amount of greenhouse gas into the atmosphere, the whole world seem...s to be sleepwalking into a food crisis. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way. In The End of Meat, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector. He tells the inside account of Hampton Creek - the first and only food startup ever to hit unicorn status - and its lightning rod CEO Josh Tetrick as they race to create a viable synthetic meat product, bring it to market ahead of the competition and upend the monolith of animal agriculture. From the lobbyist working behind the scenes to fix regulations in advance to allow for distribution of lab-created products, to the fundraisers working with some of the biggest investment banks and wealthiest individuals in the world, The End of Meat will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK.
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ISBN 9780349420332
Released AU 7 Jul 2020
Publisher Little, Brown Book Group
Format Trade Paperback/Paperback
Alternate Format(s) View All (1 other possible title(s) available)
Availability
1 In stock at publisher; delivery usually 15-20 working days due to covid19 delays

Full details for this title

ISBN-13 9780349420332
Stock Available
Status In stock at publisher; delivery usually 15-20 working days due to covid19 delays
Publisher Little, Brown Book Group
Imprint Piatkus Books
Released 7 Jul 2020
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Purdy, Chase
Category Biography & Autobiography: General
Biography & Autobiography: Science, Technology & Engineering
Business Strategy
Business Negotiation
Impact Of Science & Technology On Society
Applied Ecology
Pollution & Threats To The Environment
Food & Beverage Technology
Cooking With Meat & Game
Vegetarian Cookery
Number of Pages 272
Dimensions Width: 152mm
Height: 232mm
Spine: 24mm
Dewey Code 338.10973
Weight 320g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Artificial foods industry - United States, New business enterprises - United States, Meat industry and trade
NBS Text Biography: Business
ONIX Text College/higher education;Professional and scholarly;General/trade

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