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Tim Cook: The Genius Who Took Apple to the Next Level

Tim Cook: The Genius Who Took Apple to the Next Level (Trade Paperback / Paperback)

By Kahney, Leander

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In 2011, Tim Cook took on an impossible task -- following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadershi... read full description below.

ISBN 9780241348208
Barcode 9780241348208
Published 7 May 2019 by Penguin
Format Trade Paperback/Paperback
Alternate Format(s) View All (3 other possible title(s) available)
Availability
In stock at publisher; ships 6-12 working days

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Full details for this title

ISBN-13 9780241348208
ISBN-10 024134820X
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Penguin
Imprint Portfolio Penguin
Publication Date 7 May 2019
International Publication Date 18 April 2019
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Kahney, Leander
Category Biography & Autobiography: General
Business Strategy
Management & Management Techniques
Information Technology Industries
Impact Of Science & Technology On Society
Number of Pages 320
Dimensions Width: 153mm
Height: 233mm
Spine: 24mm
Weight 420g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Industrial engineers - Biography - United States, Chief executive officers - Biography - United States
NBS Text Biography: Business
ONIX Text General/trade;College/higher education;Professional and scholarly
Dewey Code 338.76100416092
Catalogue Code 978945

Description of this Book

In 2011, Tim Cook took on an impossible task -- following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled and it is within shouting distance of becoming the world's first $1 trillion company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded more than anyone thought possible.

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Awards, Reviews & Star Ratings

NZ Review Praise for Leander Kahney Inside Steve's Brain A USA Today Best Business Book of 2008 'A rich, essential read for [fans] to get inside Jobs's head and discover what makes Apple insanely great.' - USA Today 'Enjoyable, well-written, very informative, and, most important, up to date... a unique approach, about [Jobs], from someone as steeped in Apple's culture and history as Kahney.' -CNet 'A detailed, concept-oriented blow-by-blow look at Apple's CEO and what makes him tick.' -Macworld Jony Ive A New York Times bestseller 'An adulating biography of Apple's left-brained wunderkind, whose work continues to revolutionize modern technology.' -Kirkus Reviews 'Kahney takes us inside the creation of these memorable objects.' -The Wall Street Journal -- .
UK Review Bertrams Star Rating: 3 stars (out of 5)

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Author's Bio

Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

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