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How to Get to the Top of Google Search: A Practical SEO Guide
 

How to Get to the Top of Google Search: A Practical SEO Guide (Trade Paperback / Paperback)

By Conway, Richard

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Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to s...pend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.
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ISBN 9780143773535
Published AU 5 Mar 2019
Publisher Random House
Format Trade Paperback/Paperback
Alternate Format(s) View All (1 other possible title(s) available)
Availability
999 In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9780143773535
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Random House
Imprint Random House New Zealand Ltd
Published 5 Mar 2019
Publication Country New Zealand New Zealand
Format Trade Paperback/Paperback
Author(s) By Conway, Richard
Category E-Commerce
Sales & Marketing
Internet
NZ, Maori & Pasifika
New Zealand & Related
Number of Pages 288
Dimensions Width: 138mm
Height: 206mm
Spine: 24mm
Dewey Code 658.872
Weight 310g
Interest Age General Audience
Reading Age General Audience
NBS Text Sales & Marketing
ONIX Text Professional and scholarly;General/trade

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