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Targeted: My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy

Targeted: My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy (Trade Paperback / Paperback)

By Kaiser, Brittany

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In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica ex...ploited weaknesses in privacy laws to help elect Donald Trump. When Brittany Kaiser joined Cambridge Analytica - the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer - she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama's 2008 campaign, Kaiser's goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy. Targeted is Kaiser's eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook's lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponised to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn't done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing. In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry's unethical business practices, eventually testifying before Parliament. Packed with never-before-publicly-told stories, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.
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ISBN 9780008363901
Released AU 23 Oct 2019
Publisher HarperCollins Publishers
Format Trade Paperback/Paperback
Alternate Format(s) View All (2 other possible title(s) available)
Availability
218 In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9780008363901
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher HarperCollins Publishers
Imprint HarperCollins Publishers Ltd
Released 23 Oct 2019
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Kaiser, Brittany
Category Biography & Autobiography
Elections & Referenda
Political Corruption
Impact Of Computing & IT On Society
Number of Pages 400
Dimensions Width: 153mm
Height: 234mm
Spine: 30mm
Dewey Code 324.702854678
Weight 520g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet in political campaigns - United States, Political campaigns - Corrupt practices - United States, Presidents - Election - 2016 - United States, Data protection - Law and legislation
NBS Text Government & Constitution
ONIX Text General/trade

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